Airdrop Army

Strive Asset Management, co-founded by ex-presidential hopeful Vivek Ramaswamy, is storming into the Lone Star State and bringing Bitcoin along for the ride. With $1.7 billion in assets, Strive says it’s dead-set on embedding Bitcoin within the portfolios of “everyday Americans,” a mission it’s touting as part of a Texas-based reboot. The Ohio-to-Texas relocation marks a bold pivot, leaning on Bitcoin to fuel a wealth management service aimed at those seeking real financial freedom.

Economic Storms and Strive’s Bitcoin Shield

Strive isn’t playing around when it comes to Bitcoin. The firm points to a laundry list of economic risks — spiraling global debt, sky-high bond yields, and inflation that won’t quit — as reasons why Bitcoin makes sense as a hedge. They believe traditional assets just aren’t up to the job of shielding portfolios from these seismic shifts. Ramaswamy and his team see Bitcoin as the lifeboat in choppy economic waters, framing it as a protector against both inflation and control-heavy monetary policies that could squeeze American investors. It’s no half-measure; Strive is setting up to be the go-to wealth shop for pro-Bitcoin clients.

Pro-Capitalism Roots and a Trump-Linked Funding Boost

Strive’s message has political undertones. Backed by $30 million in new capital from Cantor Fitzgerald, with other backers linked to the Republican ticket, Strive positions itself as the anti-woke investment firm. Ramaswamy, a vocal crypto advocate, says Strive is a counterpoint to mainstream financial firms by promoting “true financial freedom.” Cantor Fitzgerald CEO Howard Lutnick, who co-chaired Trump’s transition team, leads this fresh Series B round, further tying Strive to the Trump camp.

Notably, Narya Capital — co-founded by Trump’s running mate, Ohio Senator JD Vance — joined this funding round, highlighting the Republican-heavy investor roster. This “Trump trade” angle has analysts buzzing because of the potential for a Bitcoin price pop if the White House swings back red. Some believe a Trump victory could catapult Bitcoin as high as $90,000, energizing the base of pro-Bitcoin investors.

New Crypto-Focused Team to Pilot Strive’s Texas Expansion

To back its Texas expansion, Strive has shuffled leadership to ensure crypto and finance expertise are well-covered. Gary Dorfman, formerly of Sanford C. Bernstein, will step in as president, while Randol Curtis, a former One Capital Management exec, takes the reins as chief investment officer. Both have cut their teeth in traditional finance but will now steer Strive’s Bitcoin-centered strategy.

Four days before Election Day, Strive’s pro-Bitcoin, pro-capitalism message has the attention of crypto advocates. Ramaswamy’s vision for a Bitcoin-driven wealth management model may signal a seismic shift in how American investors view digital assets.